Be an “IT” Girl with This Hairstyle Trend from L’Oréal Professionnel

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L’Oréal Professionnel has returned this Spring/Summer ‘15 with the hot new It look, the Shag; a reminiscent interpretation of 70’s rocker chic. With its ‘devil may care’ demeanor, the Shag look is taking over international fashion runways everywhere being featured in shows such as Tom Ford and Mercedes Fashion Week, adding a little rock for the season.

This season L’Oréal Professional introduces the Black and Blonde shag, each look giving the cut a different colour taste. With its edgy layering and sharp cuts, this look gives you flexibility making it suitable for any hair type or length. Unlike any hairstyle the shag puts sass and attitude back into hair, allowing professionals to tailor your hair colours to any desired look from bold and eccentric to subtle chic.

L’Oréal Professionnel’s ambassador Olaf Van Den Wildenberg further highlighted latest hair techniques and colour trends of the It looks in the seasonal hair show for the Egyptian professionals. With more than 35 years of experience and his very own salon “All About Hair”, Dutch born and bred stylist Olaf demonstrated cut and styling techniques to the shag look and dazzled them with a two live chignon up-dos at the IT Looks S/S’15 Roadshow at Dusit Thani Lakeview Cairo.

L’Oréal Professionnel offers hair stylists suitable techniques for upcoming trends and approaches to tailoring the shag look to any client’s unique character and features from the skin tone to the eye colour.

Talented Xfactor contestant and rising star in the underground Egyptian music scene, Yousra El Gendy, has been selected to represent the new grungy look by L’Oreal Professionnel. Her frivolous nature and undeniable musical talent portrays the “IT look” impeccably; a full campaign has been launched endorsing her talent and showcasing her transformation using some of L’Or éal Professionnel’s finest products and technicians.