Where Have You Been All My Life? Rihanna’s Fenty Beauty Collection Hits Stores

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It’s been over a year, ever since Rihanna teased the launch of her first foray into beauty, Fenty Beauty. Debuting in 1,600 stores worldwide, Fenty Beauty is expected to be a game changer. Initially launching with 91 products to suit all skin types and colors, the beauty line that took over two years to develop, is more focused on skin rather than eyes. Missing palettes, eyeshadow, mascara, and lipstick, Fenty Beauty is more skin-centric and we love it.

  ”The biggest challenge was making sure that each product covered all skin tones, and it was a challenge I was up for,” the singer/songwriter told “I didn’t care how long it took, I was going to make sure that we covered most skin tones. Diversity and inclusivity are important to the brand. I hope that fans, makeup lovers, and makeup artists feel that.” The Barbadian beauty also added as a footer on her website, “FENTY BEAUTY WAS CREATED FOR EVERYONE: FOR WOMEN OF ALL SHADES, PERSONALITIES, ATTITUDES, CULTURES, AND RACES. I WANTED EVERYONE TO FEEL INCLUDED. THAT’S THE REAL REASON I MADE THIS LINE.” The collection features a Pro Filt’r Instant Retouch Primer, Pro Filt’r Soft Matte Longwear Foundations in 40 shades, Match Stix Skinsticks which contour, correcting, concealing, highlight, and blush, Killawatt Freestyle Highlighters, Invisimatte Blotting Powder and Paper, which is perfect for oily skin and the Middle East’s hot and humid weather, and an array of applicators to help you get glowin’ like Bad Gal RiRi.


The Fenty Beauty solo, universal lip gloss is called Gloss Bomb and is dubbed as “one shade to rule them all” by the star herself.


The entire Fenty Beauty collection launched in 17 countries around the globe, making it one of the largest, hotly anticipated beauty launches in recent history.

While lipstick lovers might be a little disappointed, anyone with a highlighter craze will just lose it at this launch.

Shop it online here.